digital field notes

A case against numbers game

The numbers game is outdated—we shouldn't be advising people to play the numbers game

Nov 8 • 

Yunindita Prasidya

6

1

1

September 2025

On milestones, endings and beginnings

An update from digital field notes

Sep 4 • 

Yunindita Prasidya

11

2

July 2025

London in transit: Between defeatism and optimism

A series of observations about the city’s tech scene, gathered from many leisurely walks

Jul 11 • 

Yunindita Prasidya

6

1

June 2025

The internet isn’t real anymore

AI-generated content is littering the web, and we are increasingly unable to tell apart what’s real and what isn’t. How did we get here?

Jun 20 • 

Yunindita Prasidya

8

1

Seeing, as informed by computer vision

What we learn about sight from understanding how computers see

Jun 2 • 

Yunindita Prasidya

3

1

May 2025

The Demo Gods are Gods of Mischiefs

A new product rollout, a room full of people waiting to be impressed, and a demo that didn’t go according to plan — who to blame if not the demo gods?

May 5 • 

Yunindita Prasidya

3

April 2025

Introducing digital field notes

A publication about technology as culture, written for the tech-curious

Apr 26 • 

Yunindita Prasidya

7

2

Why do VCs say they are different from other VCs?

When talking to venture capitalists (VCs), I keep noticing how they feel the need to differentiate themselves from other VCs. In this newsletter, I…

Apr 11 • 

Yunindita Prasidya

6

1

March 2025

Entering the unicorn playground

I immersed myself in the world of venture capitalists in Indonesia for a month. I interviewed over 20 people, from fresh hires to senior VCs. Here's how…

Mar 5 • 

Yunindita Prasidya

6

2

February 2025

On writing about finance as a journalist-turned-anthropologist

I took a Master's in Digital Anthropology and wrote a 15,000-word ethnography about the culture of venture capitalists in Indonesia. Here's a preface to…

Feb 25 • 

Yunindita Prasidya

5

2